DIGITAL MARKETING

This comprehensive Digital Marketing Course will equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. From SEO and SEM to social media marketing and content creation, this course covers all aspects of digital marketing, providing practical insights and real-world applications.

DIGITAL MARKETING SYLLABUS

Module 1: Basics of Digital Marketing

Introduction to Digital Marketing
- What is digital marketing?
- Importance and scope of digital marketing
- Digital vs. traditional marketing
Digital Marketing Channels
- Overview of key channels (SEO, SEM, SMM, email, content)
- How to choose the right channel for your business
Setting Up Digital Marketing Goals
- Defining SMART goals
- KPIs and metrics

Module 2: SEO (Search Engine Optimization)

Introduction to SEO
- What is SEO and why it matters?
- On-page vs. off-page SEO
On-Page SEO
- Keyword research and analysis
- Meta tags and descriptions
- Content optimization
- URL structure and internal linking
Off-Page SEO
- Link building strategies
- Social bookmarking
- Guest blogging and outreach
Technical SEO
- Site speed optimization
- Mobile friendliness
- XML sitemaps and robots.txt

Module 3: SEM (Search Engine Marketing)

Introduction to SEM
- What is SEM?
- Difference between SEO and SEM
Google Ads
- Setting up a Google Ads account
- Keyword planning and targeting
- Creating effective ad campaigns
- Analyzing and optimizing ad performance
Pay-Per-Click (PPC) Advertising
- Understanding PPC models
- Bid strategies and management
- Conversion tracking and ROI analysis

Module 4: Social Media Marketing (SMM)

Introduction to Social Media Marketing
- Importance of social media in digital marketing
- Overview of popular social media platforms
Facebook Marketing
- Setting up and managing a Facebook Page
- Creating and running Facebook Ads
- Analyzing Facebook Insights and metrics
Instagram Marketing
- Building an Instagram profile
- Content strategies for Instagram
- Instagram Ads and analytics
LinkedIn Marketing
- Setting up a LinkedIn profile and company page
- LinkedIn for B2B marketing
- LinkedIn Ads and analytics
Twitter Marketing
- Twitter profile setup and optimization
- Content strategies and Twitter Ads
- Analyzing Twitter metrics

Module 5: Content Marketing

Introduction to Content Marketing
- What is content marketing?
- Importance of content in digital marketing
Content Creation
- Types of content (blogs, videos, infographics)
- Content creation tools and techniques
- Writing compelling content
Content Strategy
- Planning and scheduling content
- Content distribution channels
- Measuring content performance
Email Marketing
- Building an email list
- Creating effective email campaigns
- Email automation and segmentation
- Analyzing email marketing metrics

Module 6: Analytics and Data-Driven Marketing

Introduction to Analytics
- Importance of analytics in digital marketing
- Overview of key analytics tools (Google Analytics, etc.)
Google Analytics
- Setting up Google Analytics
- Tracking and reporting
- Understanding audience, acquisition, and behavior reports
Data-Driven Marketing Strategies
- Using data for decision making
- A/B testing and experimentation
- Personalization and customer segmentation

Module 7: Digital Marketing Strategy and Planning

Creating a Digital Marketing Plan
- Steps to create an effective digital marketing plan
- Budgeting and resource allocation
Implementing and Monitoring the Plan
- Execution strategies
- Monitoring and measuring success
Adapting and Improving Strategies
- Continuous improvement
- Staying updated with digital marketing trends

Join Our Free DEMO CLASS

Join our demo classes at JP Tech Institute to see what we offer! We know it’s important to choose the right course, so we let you try a class first.

In these sessions, you can meet our teachers, see the course materials, and do hands-on activities related to the course.

This helps you decide if the course fits your interests and goals. You can ask questions, clear up any doubts, and get a good idea of what to expect before signing up for a full course.

SCHEDULE YOUR DEMO CLASS NOW!

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 13 June 2024
 
 
  Name - Deepa Tyagi
Course - Microsoft office
Best institute for every student . And facilities very good or my experience with jp tech has been nothing short of excellent As a coaching centre they have truly surpassed my expesctionn in every way possible.
  
 
       
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 10 June 2024
 
 
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 6 June 2024
 
 
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   Harshit Chauhan 
 25 May 2024
 
 
  Adca my review - Best institute for every student . And facilities very good or my experience with jp tech has been nothing short of excellent As a coaching centre they have truly surpassed my expesctionn in every way possible. One of the standout features of jp tech institute is their professional faculty looking for the coaching centre with smart boards and no extra fees? I had a positive experience with jp tech institute NAME-- !! HAARSHUU !!   course  ADCA 🦅🌪️
  
 
       
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 25 May 2024
 
 
  My self Prince Kaushik course - ADCA - Best institute for every students and My experience at JP tech institute has been nothing short of excellent.  As a coaching centre They have truely surpassed my expectation in every way possible. Looking for a coaching centre with smartboards , professionally faculty, and no extra fees. Their excellent services and communities , I had a positive experince with jp tech institute.🫶👍
  
 
       
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 24 May 2024
 
 
  name: diksha
source : O level

The experience is quite nice , the atmosphere Is appreciable and educational .

DIGITAL MARKETING