This comprehensive Digital Marketing Course will equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. From SEO and SEM to social media marketing and content creation, this course covers all aspects of digital marketing, providing practical insights and real-world applications.


Module 1: Basics of Digital Marketing

  • Introduction to Digital Marketing
    • What is digital marketing?
    • Importance and scope of digital marketing
    • Digital vs. traditional marketing
  • Digital Marketing Channels
    • Overview of key channels (SEO, SEM, SMM, email, content)
    • How to choose the right channel for your business
  • Setting Up Digital Marketing Goals
    • Defining SMART goals
    • KPIs and metrics

Module 2: SEO (Search Engine Optimization)

  • Introduction to SEO
    • What is SEO and why it matters?
    • On-page vs. off-page SEO
  • On-Page SEO
    • Keyword research and analysis
    • Meta tags and descriptions
    • Content optimization
    • URL structure and internal linking
  • Off-Page SEO
    • Link building strategies
    • Social bookmarking
    • Guest blogging and outreach
  • Technical SEO
    • Site speed optimization
    • Mobile friendliness
    • XML sitemaps and robots.txt

Module 3: SEM (Search Engine Marketing)

  • Introduction to SEM
    • What is SEM?
    • Difference between SEO and SEM
  • Google Ads
    • Setting up a Google Ads account
    • Keyword planning and targeting
    • Creating effective ad campaigns
    • Analyzing and optimizing ad performance
  • Pay-Per-Click (PPC) Advertising
    • Understanding PPC models
    • Bid strategies and management
    • Conversion tracking and ROI analysis

Module 4: Social Media Marketing (SMM)

  • Introduction to Social Media Marketing
    • Importance of social media in digital marketing
    • Overview of popular social media platforms
  • Facebook Marketing
    • Setting up and managing a Facebook Page
    • Creating and running Facebook Ads
    • Analyzing Facebook Insights and metrics
  • Instagram Marketing
    • Building an Instagram profile
    • Content strategies for Instagram
    • Instagram Ads and analytics
  • LinkedIn Marketing
    • Setting up a LinkedIn profile and company page
    • LinkedIn for B2B marketing
    • LinkedIn Ads and analytics
  • Twitter Marketing
    • Twitter profile setup and optimization
    • Content strategies and Twitter Ads
    • Analyzing Twitter metrics

Module 5: Content Marketing

  • Introduction to Content Marketing
    • What is content marketing?
    • Importance of content in digital marketing
  • Content Creation
    • Types of content (blogs, videos, infographics)
    • Content creation tools and techniques
    • Writing compelling content
  • Content Strategy
    • Planning and scheduling content
    • Content distribution channels
    • Measuring content performance
  • Email Marketing
    • Building an email list
    • Creating effective email campaigns
    • Email automation and segmentation
    • Analyzing email marketing metrics

Module 6: Analytics and Data-Driven Marketing

  • Introduction to Analytics
    • Importance of analytics in digital marketing
    • Overview of key analytics tools (Google Analytics, etc.)
  • Google Analytics
    • Setting up Google Analytics
    • Tracking and reporting
    • Understanding audience, acquisition, and behavior reports
  • Data-Driven Marketing Strategies
    • Using data for decision making
    • A/B testing and experimentation
    • Personalization and customer segmentation

Module 7: Digital Marketing Strategy and Planning

  • Creating a Digital Marketing Plan
    • Steps to create an effective digital marketing plan
    • Budgeting and resource allocation
  • Implementing and Monitoring the Plan
    • Execution strategies
    • Monitoring and measuring success
  • Adapting and Improving Strategies
    • Continuous improvement
    • Staying updated with digital marketing trends

Join Our Free DEMO CLASS

Join our demo classes at JP Tech Institute to see what we offer! We know it’s important to choose the right course, so we let you try a class first.

In these sessions, you can meet our teachers, see the course materials, and do hands-on activities related to the course.

This helps you decide if the course fits your interests and goals. You can ask questions, clear up any doubts, and get a good idea of what to expect before signing up for a full course.

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Deepa Tyagi
13 June 2024
Name - Deepa Tyagi Course - Microsoft office Best institute for every student . And facilities very good or my experience with jp tech has been nothing short of excellent As a coaching centre they have truly surpassed my expesctionn in every way possible.
asad khan
asad khan
10 June 2024
I am mohd asad i am doing full stack development from JP tech institute Very best atmosphere and very educated and experience holder teacher and i am very thanks full to doing my work from there ( A.C labs ) ❤️
8 June 2024
AKASH THAKUR MY COURSE PRIME TALLY ,GST BEST COCHING CENTER There are so many facilities in here like ac classroom digital panel and much more
Dhruv Thakur
Dhruv Thakur
8 June 2024
Dhruv Thakur - A.D.I.T.S.M- i am learning in this institute. The teachers here are very helpfull and teach about everything you need to learn about computer. I had a positive review about this institute and if anyone is looking for learning computer then this will be the best institute for you.
Kehkashan Ansari
Kehkashan Ansari
6 June 2024
Name kehkashan Course tally prime with g.s.t I tried in many institutes but I never got a chance to learn or do anything good But I got to learn and study well in this institute. I liked this institute the best.
Prince Singh
Prince Singh
31 May 2024
जेपी टेक इंस्टीट्यूट कंप्यूटर कोर्स के लिए बहुत अच्छी जगह है, आप यहां कंप्यूटर कोर्स भी कर सकते हैं, आप या सभी कोर्स कर सकते हैं, सर या मैडम बहुत अच्छे हैं, जेपी टेक इंस्टीट्यूट आपको हर समय सिखाने की कोशिश करेगा, इसलिए आप जल्दी से कर सकते हैं आओ और जेपी टेक इंस्टीट्यूट में कोर्स करो, ओ लेवल कक्षाएं हैं चल रहा है
Harshit Chauhan
Harshit Chauhan
25 May 2024
Adca my review - Best institute for every student . And facilities very good or my experience with jp tech has been nothing short of excellent As a coaching centre they have truly surpassed my expesctionn in every way possible. One of the standout features of jp tech institute is their professional faculty looking for the coaching centre with smart boards and no extra fees? I had a positive experience with jp tech institute NAME-- !! HAARSHUU !! course ADCA 🦅🌪️
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Prince Kaushik
25 May 2024
My self Prince Kaushik course - ADCA - Best institute for every students and My experience at JP tech institute has been nothing short of excellent. As a coaching centre They have truely surpassed my expectation in every way possible. Looking for a coaching centre with smartboards , professionally faculty, and no extra fees. Their excellent services and communities , I had a positive experince with jp tech institute.🫶👍
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Diksha Singh
24 May 2024
name: diksha source : O level The experience is quite nice , the atmosphere Is appreciable and educational .
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